Motilal Oswal has rolled out its new TVC that reflects the current stock market volatility. The TVC uses the well known metaphor of a bull ride commonly seen in arcades to demonstrate the volatile markets. A bull is seen as a symbol of stock markets and a bull ride one of volatility.
The campaign will be on business and general news channels on TV, apart from business newspapers, radio and digital.
Ramnik Chhabra, director marketing, MOFSL said, “In times like these, it is important to invest in quality stocks and hold onto them even during tough market conditions. It’s what we focus on with our “Buy Right: Sit Tight” investing philosophy. The TVC tries to demonstrate this through the vivid metaphor of the bull ride.”
Garima Khandelwal, executive creative director, Mullen Lintas, said, “Motilal Oswal wanted to make an industry point to stay invested when the market is rough, we wanted to continue the brand tonality of saying it laterally, thus the metaphor of a mechanical bull.”
Agency: Mullen Lintas
NCD – Shriram Iyer
ECD – Garima Khandelwal
VP – Priya Balan
AVP – Manish Somani
Production House: Ubik Films
Director – Surjo Deb
Producer – Sonu Bhandari, Saikat Chakraborty